How brands use WhatsApp to increase interaction, reach, and customer data. Contests are a popular marketing tool in the food industry. They generate awareness, bind consumers to brands, and provide valuable insights. But traditional participation methods—postcards, web forms, or social media comments—are […]
WhatsApp has long been a part of everyday life – both privately and professionally. However, in the pharmaceutical and healthcare sectors, the messaging app long remained a shadowy presence. The hurdles surrounding data protection, the German Medicines Advertising Act (HWG), and internal approval processes seemed too great. But WhatsApp can now […]
English 
Deutsch