Today, companies typically integrate WhatsApp via central CRM systems or enterprise platforms, usually through interfaces primarily designed for technical delivery. However, in regulated industries like pharmaceuticals, medtech, or healthcare, this is often insufficient.
Comviira® This offers a different approach: Instead of simply "attaching" WhatsApp, it's built as a fully-fledged service channel with clear structures, legal protection, and genuine user focus. Compared to typical CRM-based solutions, this results in significant advantages:
While classic CRM integrations are primarily sales-driven, Comviira is® Designed for pharmaceutical communication, with built-in compliance:
- Opt-in and opt-out in compliance with the GDPR
- Mechanisms for information release
- PV monitoring via connection to evalii®
Clear role assignment makes Comviira® the ideal solution for sensitive communication areas.
CRM solutions think in terms of customer data, Comviira® thinks in terms of user needs. Instead of nurturing leads, it's about providing relevant information at the right time:
- On-demand content – via keyword, button or AI-powered request
- Bidirectional dialog functions Users can ask questions, submit data, and make decisions.
- Automated Services – from simple answers to multi-stage processes
- AI agents for coordination – collect input, clarify questions, manage processes
This increases acceptance among patients, HCPs and internal teams alike.
Furthermore, Comviira® modular design:
- Expandable by target group, product or country – without resetting the platform
- Usable for individual services or complete programs – from pilot to rollout
- Regardless of existing company licenses – no obligation to use CRM, suite, or seat models
- Scalable incrementally – both functionally and organizationally
- API and integration capable – compatible with existing system landscapes
This creates open space – both strategically and technically:
for product managers who want to develop user-centered services,
and for organizations that need to remain flexible.
Comviira® is based on real-world project experience in healthcare communication. It is not a generic messaging solution, but specifically tailored to the challenges of patient and healthcare professional communication.
With customizable opt-in processes, authentication logics and structured user guidance, WhatsApp becomes a true service and information channel.
Comviira® does not replace CRM systems – it complements them where regulated communication begins: with security, structure, and service orientation. Instead of mere integration, it creates a professional communication channel based on trust, dialogue, and legal compliance.
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