You're standing in the supermarket, scanning a QR code on the packaging, and you're immediately in the middle of it: With WhatsApp contests, you can now achieve high levels of interaction, brand loyalty, and relevant leads in just a few seconds. Especially for food brands, these formats offer an ideal combination of emotional appeal, user-friendliness, and data acquisition.
Comviira® enables the structured implementation of such campaigns, naturally taking into account regulatory and company-specific requirements.
Two proven competition mechanics via WhatsApp
1. Code entry with downstream data capture
The consumer scans the QR code (e.g. in the supermarket or at home).
- The company's WhatsApp chat opens with a greeting and a request to enter the promotional code from the packaging.
- After entering the information, you will immediately see the result (“Won / Unfortunately not…”) or a link to participate in the raffle.
- You will then be asked whether you wish to participate in the raffle – optionally by entering personal data (e.g. email address, name, address).
- The data will be processed in encrypted form and forwarded as confirmation of participation (e.g. by email to the campaign team).
2. Participation by direct data entry
- After scanning, the user is asked to enter an email address directly in the WhatsApp dialog.
- This serves as participation in the competition or as a lottery number for a later drawing.
- Optionally, an automated response can be sent (“Thank you – we will notify you if you win!”).
- The raffle will then take place centrally and independently of the dialogue.
A typical Comviira moment from a consumer perspective:
Imagine:
You're standing in the supermarket, picking up your favorite product, and you spot the small QR code on the packaging. A quick scan with your phone, and WhatsApp opens automatically. No detour, no app download, no "What was the website again?"
The participation dialogue starts directly in the chat – straightforward, friendly, and completely without technical hurdles. You enter your code or your data whenever and wherever it's convenient – at home on the sofa or on the train.
And then comes the best moment: the winning experience! You'll immediately receive feedback or confirmation of participation – directly via chat, personally, and in real time.
If you want more, you'll receive additional information afterwards: inspiring recipe tips, exciting product ideas, or new promotions that are fun and make you want to come back.
This is what modern shopper marketing feels like – fast, approachable, and with a little “wow” moment in everyday life.
Benefits for marketing teams
- Immediate participation: No landing pages, no registration portals – directly in the messenger
- Data protection compliant & transparent: Opt-in according to GDPR requirements, documented consent, structured data processing
- Individually scalable: From simple chat and broadcast messages to fully automated competitions with backend connection
- High response and open rates: WhatsApp messages have open rates of >90%
- Expandable: Follow-up campaigns, voucher codes or information dialogs can be easily added
Not just for short-term promotions, but as a long-term contact point for consumer loyalty, brand staging, and data-driven marketing.
With Comviira®, such campaigns can be implemented quickly and flexibly – including approval processes, data handling and, if desired, with a connection to CRM and regular broadcast messages.
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