WhatsApp is installed on almost every smartphone today and is actively opened several times a day by users of all ages. This makes the messenger one of the most effective communication channels: low-threshold, personal, and fast. With so-called broadcast messages (BM), this channel can also be used professionally and in a structured manner for companies, ideal for recurring information, updates, or program support.
Broadcast messages are pre-written messagesthat are sent simultaneously to a defined number of contacts. This creates no group chat: Every message appears in the individual 1:1 chat of the recipient. This also allows the user to ask questions.
Of course, the newsletter is only sent to people who have actively consented (opt-in). This means that receipt is voluntary, expected, and complies with data protection regulations.
The key advantage of broadcast messages: People are already active on WhatsApp.
- WhatsApp is installed on over 90% of smartphones
- The app is opened on average more than ten times a day
- New apps do not need to be installed or explained
- Push messages have a high opening rate
- The communication seems familiar, fast and direct
Precisely because WhatsApp is so strongly integrated into everyday life, hardly any friction and information reaches its recipients where they are already on the move several times a day.
Over Comviira® Broadcast messages for WhatsApp can be professionally planned and implemented, making them ideal for use in businesses. Thanks to preconfigured processes and an intuitive interface, using broadcasts with Comviira® is particularly easy. The possibilities are diverse:
- Planned or event-related sending of information, appointments or documents
- Multimedia content such as PDFs, images, videos or buttons
- Links to further pages
- Individual queries possible, forwarding in 1:1 chats
- with documentation and optional approval process
- PV monitoring via evalii® if required
Broadcast messages are ideal for regularly distributing information—whether it's about services, programs, events, or general communication. They offer a structured yet personal way to stay in touch with target audiences—and all on a channel that's already used multiple times a day. Comviira® supports this with a professional solution that enables the sending of broadcast messages.
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