A glance at the shelf or the secondary display. A question about the product. A quick scan – and the brand is right there in Messenger.
Communication can be that simple today.
With WhatsApp as a channel and Comviira® as a platform, brands can achieve what traditional POS communication could never achieve: direct interaction at the moment of the purchase decision.
Shopping in the supermarket is a crucial touchpoint. This is where the purchase decision usually takes place, and it often depends on small questions:
- How is the product prepared?
- Where do the ingredients come from?
- Is this also available in vegan?
- Does it fit my diet?
With a QR code on the secondary display or on the packaging, this moment becomes part of the digital shopper journey. One click and the chat starts via WhatsApp.
The brand is thus directly on the mobile phone – present, interactive, and close. Consumers can also be reached at home via broadcast messages (newsletters) or can access information specifically.
Using WhatsApp, brands can extend the POS moment and turn it into a real dialogue:
- Product information, recipes & inspiration available immediately
- Sustainability or proof of origin communicated transparently
- Competitions, coupons or collection campaigns as promotion directly in the chat
- 1:1 support for queries
The result: stronger brand loyalty, more convenience for the consumer and ultimately a measurable boost to sales.
With Comviira®, the whole thing doesn’t work as an uncontrolled chat, but as a structured service:
- Automated dialogues with keywords (“recipe”, “allergen information”)
- Multimedia content directly in the chat (videos, PDFs, images)
- Consideration of the GDPR regulations
- Optional monitoring for feedback & consumer information
It's never been easier to be present at the decisive moment: visible in the sales area and simultaneously directly in consumers' mobile phones. Comviira® is the platform for modern brand communication via WhatsApp – frictionless, interactive, and sales-oriented.
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