Whether in the pharmaceutical industry, the cosmetics sector, the food industry, or e-commerce – anyone who communicates digitally needs reliable data. Only with structured insights into user behavior can content be optimized, target groups better understood, and digital services effectively managed.
Comviira® not only offers a legally coordinated communication channel via WhatsApp, but also comprehensive options for Analysis and system integration.
🔍 Why reporting is more than just a “nice to have”
Modern companies – from international pharmaceutical companies to D2C cosmetics brands – expect much more from a communication channel than just delivery:
- What content is accessed?
- How often do queries or consultation interactions occur?
- Which broadcasts achieve the best open rates?
With Comviira®, companies already receive powerful analysis functions as standard – for example, for evaluating keyword usage, response paths and content retrieval. This data can be flexibly aggregated, exported or integrated into external systems.
🧩 Integration with CRM & statistics tools
Thanks to defined interfaces (APIs), interaction data from Comviira® can be connected to common CRM and statistics systems on request – including:
- CRM platforms: Salesforce, HubSpot, Veeva, Dynamics, SAP
- Analysis tools: Looker Studio (Google), Tableau, Power BI
- Proprietary systems: In-house dashboards or BI platforms
The transmission is structured, role-based and can be set up so that no personal data transferred – unless there is a separate release.
Example application:
- A food manufacturer analyzes which FAQ sections on intolerances are used most frequently.
- A cosmetics company manages segmented broadcasts on product tests and evaluates the feedback anonymously.
- A pharmaceutical company combines usage data with CRM information for MSL teams – including PV-relevant information via evalii®.
🔐 Data Protection & Compliance
The technical possibilities are diverse – but security and regulatory compliance are Comviira’s top priority:
- Hosting in Germany
- Consideration of GDPR requirements
- Documented consent (opt-in)
- Technical support in coordination with data protection & IT
Upon request, the Comviira team will support you throughout the entire process – from integration and data modeling to coordination with internal departments.
🚀 Conclusion: Messenger becomes a management tool
With Comviira®, WhatsApp becomes not just an interactive communication channel but part of an integrated analytics and CRM ecosystem. Companies gain clear insights into their user communications and can further develop their services based on data – efficiently, legally compliant, and individually adaptable.
📱 Would you like to learn how Comviira® fits into your existing system landscape? Contact us – we'd be happy to advise you.
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