Although patients and professionals have long been using mobile channels like WhatsApp in their daily lives, companies are still hesitant to use this medium professionally. WhatsApp offers many possibilities, one of which is the Broadcast function.
Broadcast messages in WhatsApp allow to send an identical message to a large number of recipients simultaneously, without them knowing each other or being able to contact each other. For the recipients, this is a personal direct message – it appears in the individual chat history and can also be answered individually.
Data protection is maintained and, in contrast to traditional newsletters, a low-threshold, trustworthy information channel.
In contrast to group or channel communication, broadcasts are:
- not public, but scalable,
- one-sided in the play-off, but with Option to provide feedback
and highly effective, because they appear where communication takes place today – in the private messenger
Comviira also enables
- consent that takes into account the requirements of the GDPR and the HWG
- documented opt-in
- Content editing and planning
- Role-based approval processes
- Optional: Connection to evalii® (pharmacovigilance)
- Optional: AI assistance (ClinAira®) for further communication
Broadcast messages offer a wide range of applications, for example in Patient communication or in the Addressing specialist groups.
Patient accompaniment
- Information on therapy course, symptoms, side effects
- Tips on nutrition, exercise or everyday life with illness
- Links to videos, PDFs or brochures
- References to information portals
HCP communication
- Information on new studies
- Invitation to training courses, conferences or webinars
- Distribution of materials, videos or contact information
- Information about new services, tools or patient programs
A key advantage of WhatsApp broadcasts is their immediacy: Messages reach recipients almost in real time. Companies benefit from the channel's high level of familiarity. WhatsApp is firmly embedded in users' everyday lives and is used intuitively, ensuring very high levels of acceptance.
Added to this are impressive open rates, some of which, at more than 90%, are significantly higher than traditional email communication. At the same time, broadcasts offer high scalability. A message can be sent to many people simultaneously, yet still feel like a personal direct message. Content can be designed flexibly: whether text, PDF, video, images, or links. The combination of different formats makes communication not only versatile, but also effective and understandable.
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