Sie stehen im Supermarkt, scannen einen QR-Code auf der Verpackung und sind sofort mittendrin: Mit Gewinnspielen per WhatsApp lassen sich heute in wenigen Sekunden hohe Interaktion, Markenbindung und relevante Leads erzielen. Besonders für Lebensmittelmarken bieten diese Formate eine […]
A glance at the shelf or the secondary display. A question about the product. A quick scan – and the brand is right there in Messenger. Communication can be that simple today. With WhatsApp as the channel and Comviira® as the platform […]
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WhatsApp has long been a part of everyday life. Over two billion people worldwide use the messaging app – privately, professionally, and informally. What many don't realize, however, is that WhatsApp has long been more than just a channel for businesses, especially corporations. With WhatsApp Business […]
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WhatsApp is installed on almost every smartphone today and is actively opened several times a day by users of all ages. This makes the messenger one of the most effective communication channels: low-threshold, personal, and fast. Broadcast messages (BMs) allow […]
WhatsApp is now an integral part of everyday life for the vast majority of Germans. Over 85 percent of internet users in Germany use the app regularly, making it by far the most used messaging tool. The app is fast, direct […]
The market for dietary supplements is growing rapidly. Health, prevention, and performance are lifestyle topics that have reached almost all age groups. But with increased awareness, so too are communication demands: Customers are well-informed, compare products, ask questions, and expect quick, […]
Whether in the pharmaceutical industry, the cosmetics sector, the food industry, or e-commerce – anyone who communicates digitally needs reliable data. Only with structured insights into user behavior can content be optimized, target groups better understood, and digital services effectively implemented [...]
Trade conferences are essential meeting places for knowledge transfer, networking, and discovering current industry trends. They are indispensable for healthcare professionals (HCPs) such as physicians and pharmacists who want to expand their knowledge and make new contacts. However, it is not always possible to […]
How brands use WhatsApp to increase interaction, reach, and customer data. Contests are a popular marketing tool in the food industry. They generate awareness, bind consumers to brands, and provide valuable insights. But traditional participation methods—postcards, web forms, or social media comments—are […]
WhatsApp has long been a part of everyday life – both privately and professionally. However, in the pharmaceutical and healthcare sectors, the messaging app long remained a shadowy presence. The hurdles surrounding data protection, the German Medicines Advertising Act (HWG), and internal approval processes seemed too great. But WhatsApp can now […]
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