WhatsApp is now an integral part of everyday life for the vast majority of Germans. Over 85 percent of internet users in Germany use the app regularly, making it by far the most used messaging tool. The app is fast, direct […]
The market for dietary supplements is growing rapidly. Health, prevention, and performance are lifestyle topics that have reached almost all age groups. But with increased awareness, so too are communication demands: Customers are well-informed, compare products, ask questions, and expect quick, […]
Whether in the pharmaceutical industry, the cosmetics sector, the food industry, or e-commerce – anyone who communicates digitally needs reliable data. Only with structured insights into user behavior can content be optimized, target groups better understood, and digital services effectively implemented [...]
Trade conferences are essential meeting places for knowledge transfer, networking, and discovering current industry trends. They are indispensable for healthcare professionals (HCPs) such as physicians and pharmacists who want to expand their knowledge and make new contacts. However, it is not always possible to […]
How brands use WhatsApp to increase interaction, reach, and customer data. Contests are a popular marketing tool in the food industry. They generate awareness, bind consumers to brands, and provide valuable insights. But traditional participation methods—postcards, web forms, or social media comments—are […]
WhatsApp has long been a part of everyday life – both privately and professionally. However, in the pharmaceutical and healthcare sectors, the messaging app long remained a shadowy presence. The hurdles surrounding data protection, the German Medicines Advertising Act (HWG), and internal approval processes seemed too great. But WhatsApp can now […]
How beauty brands use messaging to increase proximity, trust, and sales. The cosmetics industry thrives on emotions, trends, and personalized advice. Consumers expect not only high-quality products, but also personalized recommendations and fast service. WhatsApp can become an interactive beauty assistant, […]
Categories:
Although patients and healthcare professionals have long been using mobile channels like WhatsApp in their daily lives, companies are still hesitant to use this medium professionally. WhatsApp offers many possibilities, one of which is the broadcast function. Broadcast messages in WhatsApp allow […]
Categories:
With the new Comviira website, we're entering the next phase: All information about our platform for regulated communications is now in one place – clear, practical, and always up-to-date. But that's just the beginning: In parallel, we're working […]
English 
Deutsch