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Using established communication channels in patient communication is often more worthwhile than developing new apps. In many digital projects in healthcare, the fundamental question arises: Do we need a dedicated app for our patient services, or is a smart use of existing channels sufficient?
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In the digitized world of healthcare, compliance, precision, and efficiency are indispensable. Companies in the pharmaceutical, medical, and life sciences industries face the challenge of meeting regulatory requirements while simultaneously designing secure and flexible digital processes. This is precisely where Comviira®, the […]
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Many communication strategies are still based on a classic paradigm: sending instead of listening. The focus is on reach, visibility, and the scheduled delivery of content, often in the form of newsletters, campaigns, or social media posts. Messaging services like WhatsApp require this […]
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Automated or customized? Fast or personalized? Standardized or targeted? Anyone who wants to reach customers, users, or patients today often faces precisely these questions. The good news: It doesn't have to be an either/or situation. Modern communication solutions like Comviira® show how […]
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In modern pharmaceutical communication, many things happen simultaneously: different indications, multiple target groups, and different information needs. But how do you keep track of everything? Comviira® offers the solution: a central tool for structured, secure, and scalable WhatsApp communication. Whether it's patient service, conference support, or HCP communication: [...]
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WhatsApp is installed on almost every smartphone today and is actively opened several times a day by users of all ages. This makes the messenger one of the most effective communication channels: low-threshold, personal, and fast. Broadcast messages (BMs) allow […]
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Although patients and healthcare professionals have long been using mobile channels like WhatsApp in their daily lives, companies are still hesitant to use this medium professionally. WhatsApp offers many possibilities, one of which is the broadcast function. Broadcast messages in WhatsApp allow […]
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