Whether in the pharmaceutical industry, the cosmetics sector, the food industry, or e-commerce – anyone who communicates digitally needs reliable data. Only with structured insights into user behavior can content be optimized, target groups better understood, and digital services effectively implemented [...]
How beauty brands use messaging to increase proximity, trust, and sales. The cosmetics industry thrives on emotions, trends, and personalized advice. Consumers expect not only high-quality products, but also personalized recommendations and fast service. WhatsApp can become an interactive beauty assistant, […]
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