WhatsApp is now an integral part of everyday life for the vast majority of Germans. Over 85 percent of internet users in Germany use the app regularly, making it by far the most used messaging tool. The app is fast, direct […]
Whether in the pharmaceutical industry, the cosmetics sector, the food industry, or e-commerce – anyone who communicates digitally needs reliable data. Only with structured insights into user behavior can content be optimized, target groups better understood, and digital services effectively implemented [...]
Trade conferences are essential meeting places for knowledge transfer, networking, and discovering current industry trends. They are indispensable for healthcare professionals (HCPs) such as physicians and pharmacists who want to expand their knowledge and make new contacts. However, it is not always possible to […]
WhatsApp has long been a part of everyday life – both privately and professionally. However, in the pharmaceutical and healthcare sectors, the messaging app long remained a shadowy presence. The hurdles surrounding data protection, the German Medicines Advertising Act (HWG), and internal approval processes seemed too great. But WhatsApp can now […]
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