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Using established communication channels in patient communication is often more worthwhile than developing new apps. In many digital projects in healthcare, the fundamental question arises: Do we need a dedicated app for our patient services, or is a smart use of existing channels sufficient?
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In the digitized world of healthcare, compliance, precision, and efficiency are indispensable. Companies in the pharmaceutical, medical, and life sciences industries face the challenge of meeting regulatory requirements while simultaneously designing secure and flexible digital processes. This is precisely where Comviira®, the […]
In an increasingly digital world, companies face a challenge that, at first glance, seems paradoxical: On the one hand, users—whether patients, healthcare professionals, or customers—expect fast, direct, and dialogue-oriented communication. On the other hand, especially in regulated industries, legal requirements […]
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In modern pharmaceutical communication, many things happen simultaneously: different indications, multiple target groups, and different information needs. But how do you keep track of everything? Comviira® offers the solution: a central tool for structured, secure, and scalable WhatsApp communication. Whether it's patient service, conference support, or HCP communication: [...]
WhatsApp is now an integral part of everyday life for the vast majority of Germans. Over 85 percent of internet users in Germany use the app regularly, making it by far the most used messaging tool. The app is fast, direct […]
Whether in the pharmaceutical industry, the cosmetics sector, the food industry, or e-commerce – anyone who communicates digitally needs reliable data. Only with structured insights into user behavior can content be optimized, target groups better understood, and digital services effectively implemented [...]
Trade conferences are essential meeting places for knowledge transfer, networking, and discovering current industry trends. They are indispensable for healthcare professionals (HCPs) such as physicians and pharmacists who want to expand their knowledge and make new contacts. However, it is not always possible to […]
WhatsApp has long been a part of everyday life – both privately and professionally. However, in the pharmaceutical and healthcare sectors, the messaging app long remained a shadowy presence. The hurdles surrounding data protection, the German Medicines Advertising Act (HWG), and internal approval processes seemed too great. But WhatsApp can now […]
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