FAQ

No. Comviira operates entirely through the user's WhatsApp interface. No additional app is required – neither for end users nor for professionals. All control, audit, and administration functions run in the background via the Comviira platform.

Comviira is hosted in certified data centers in Germany, which are ISO 27001 Cross4Channel GmbH as operator is also ISO 9001 certified. It takes place no data transfer to Meta or other third parties instead of.

Yes. The platform supports targeted, role-based, and documented content delivery. Through verification methods such as DocCheck, codes, PZN, or other identifiers, Comviira can ensure that information only to authorized user groups – a central point for HWG-compliant communication with specialist circles.

Comviira has a modular structure and can be flexibly integrated into existing systems – via API, with CRM connection, via evalii®, via single sign-on, or automated exports. The platform is scalable for pilot projects, campaigns, or permanent operating models – whether in marketing, service, or PV communication.

Yes. Comviira supports multilingual content, country-specific delivery, and multilingual admin interfaces. The Support Center is available in German and English by default – additional languages can be integrated upon request. Content can be translated, controlled, and delivered based on language – including AI support for structure and consistency.

The platform has a modular structure. Depending on your use case, you can activate the following modules, among others:

• Expert system for structured response logic
• Support module for 1:1 communication
• AI modules in compliance or coordination mode
• evalii® integration for PV screening
• Verification module (DocCheck, Codes, PZN)
• Statistics & Analysis
• Broadcast planning & segmentation

Comviira enables structured content management based on roles, time frames, and target groups. If necessary, existing approval processes within your company can be incorporated into the organization—for example, through defined responsibilities or upstream review in external systems. The platform itself offers flexible control options but is not designed as an approval tool in the regulatory sense.

In just a few weeks – depending on the complexity of your use case. Comviira is designed for rapid pilot launches. Many customers start with a clearly defined project and scale flexibly if successful. We would be happy to present our demo profile to you in a personal meeting.

A classic WhatsApp Business account offers only limited features for use in regulated companies – such as no secure content management, no reliable user verification, and no central control over processes or content.

Comviira, on the other hand, is a full-fledged platform, which uses WhatsApp merely as an interface. It offers role and editorial rights management, module management, data storage in Germany, and features specifically tailored to regulated communication – including GDPR, the German Federal Act on the Protection of Personal Data (HWG), and other industry-specific requirements.

Comviira can be Interfaces (APIs) be connected to your existing systems. Possible options include:

• Transfer of data to CRM systems (e.g. for lead capture)
• Feedback to service platforms (e.g. for escalations)
• Integration into reporting or analysis tools
• Optional import of target groups or codes for control

If direct integration is not desired, manual exports and structured reports be used.

No – Comviira is designed for use in international markets. The platform supports:

• Multilingual content (including maintenance, versioning & translation)
• Country and language-specific distribution
• Integration of regional release structures (organizational)
• Multilingual admin interfaces (German & English by default)

Comviira supports real 1:1 communication – structured, transparent, and manageable at any time. Users can ask questions, request content, or be guided through processes directly in the chat. Depending on the configuration, the response is provided automatically, via an expert system, AI, or by real contacts.

Yes. PDFs, videos, images, or other content can be stored on the platform and delivered via chat. Delivery is role-based, transparent, and documented.

Yes. That Enterprise Support Center is Comviira's control center. There you can:

• Manage campaigns and content
• View and control dialogues
• Plan broadcasts
• View evaluations
• Manage roles & permissions

The Support Center is web-based and optimized for large organizations – multilingual, scalable, and intuitive to use.

Yes. Depending on your needs, we can provide support with:

• Strategy workshops (e.g. target groups, use cases, rollout)
• Technical support (setup, integration)
• Training for departments or admins
• Support with content, code and processes

Our goal is to enable you to use Comviira safely, efficiently, and with measurable added value – regardless of the complexity of your organization.

WhatsApp (default) is primarily used for private communication.

WhatsApp Business App allows for even more. For example, welcome messages, quick replies, catalogs, and up to 256 broadcast recipients per list—ideal for smaller businesses.

Comviira however, an independent platform, which uses WhatsApp only as an interface. It offers hosting in Germany, editorial role and rights management, and structured content management – tailored to regulated corporate communications. Not a pure WhatsApp business profile, but a scalable communications solution.

The WhatsApp Business API Allows automation, CRM integration, and multiple user access – but remains essentially a messaging channel.

Comviira complements this with governance, processes and compliance: User verification, rules, GDPR-compliant opt-in, and history-based control – including optional AI assistance or PV screening.

Comviira ensures that all communication occurs only with the user's explicit consent. Consent is documented, content is delivered based on roles, and is monitored at all times (opt-in logic, no unintentional broadcast, no resale possible).

1. Users start the chat via QR code, link or code entry
2. Comviira evaluates roles, contexts or preconditions
3. The answer is provided automatically, via AI or via the support team
4. Content such as PDFs, videos or instructions can be provided directly in the chat

• Projects often start within a few weeks.
• A demo profile and pilot run provide clear insights.
• Scaling is done per segment or market – automatic onboarding for new target groups is possible.

A WhatsApp channel (as known from media or organizations) is a one-way broadcast channel – Users can only follow passively.

A WhatsApp profile with Comviira, however, allowed bidirectional, structured communication – verified, interactive, and individually controllable. Users don't just receive push notifications, but targeted content on demand – including response options and guidance through content or processes.

Yes. Comviira is specifically used in areas where Security, traceability and target group loyalty are crucial – e.g., in pharmacovigilance, product questions, recalls, or conference communications. Depending on the use case, content can be reviewed in advance, approved, and even centrally stopped in an emergency.

Yes. With the Broadcast module Time-based, target group-specific campaigns can be prepared and deployed – for example, reminders, event information, or serial communication. User-driven "content journeys" are also possible – for example, for FAQs, onboarding, or competition campaigns.

Yes. Comviira allows the import of verification codes or role assignments – for example, from CRM, event, or loyalty systems. Connection via interface is also possible, for example, for synchronization with existing platforms.

Comviira is used, among other things, in:

• Medical Affairs & PV (e.g. HCP communication, risk warnings, screening)
• Marketing & Conferences (e.g. competitions, product information, support)
• Customer service & expert advice (e.g. queries, document issue)
• Quality management & recall processes
• Digitalization & IT (e.g. process control, monitoring, interfaces)

Comviira is used, among other things, in:

• Medical Affairs & PV (e.g. HCP communication, risk warnings, screening)
• Marketing & Conferences (e.g. competitions, product information, support)
• Customer service & expert advice (e.g. queries, document issue)
• Quality management & recall processes
• Digitalization & IT (e.g. process control, monitoring, interfaces)

Comviira manages all communication processes via its own platform. WhatsApp serves only as an interface for user communication. This means:

• No data processing on WhatsApp servers (except for sending/receiving, of course ;))
• No automatic contact release by Meta
• Full control over content, processes and compliance levels

All communication takes place with the express consent of the user – documented with a timestamp. Consent is given directly within the chat, optionally in combination with verification via code, PZN, or DocCheck access.

No. Comviira does not store chat histories for analysis. There are extensive functions for exporting structured data for reporting purposes—but no automatic evaluations or content-based analyses. Data protection and the minimization of sensitive data are maintained.

Comviira can be integrated into existing systems via API, CRM integration, or manual export channels – from PV systems to service platforms and marketing tools. Even without integration, the platform can be used immediately.

Yes. With verified access (e.g., DocCheck, Code, PZN) and targeted communication, Comviira ensures that sensitive content only reaches authorized professionals – documented and controllable.

ClinAIra® is the AI engine within the Comviira platform – specifically developed for use in regulated markets. It combines learning capability with clear control:

• Answers are based on predefined rules or training content, no “freely generated” text output
• Clinical verifiability and adjustable response logic ensure compliance
• Communicates only in a defined mode (e.g. compliance/coordination mode)

The development is based on the specifications of the new EU AI Act, which will come into force in 2025 and imposes strict requirements on transparency, risk assessment, and human oversight. Comviira is technically prepared for this – for example, with logging, traceability, and clear documentation of responses.

Comviira allows you to involve external agencies in editorial support:
Campaigns or content can – after targeted training – be directly Creative or specialist agencies be entered and updated. Time control or differentiation according to verified and non-verified audiences is possible.

Editorial responsibility remains transparent and the technical framework is fully controlled – ideal for companies that want to combine efficiency and compliance.

Comviira enables real dialogue: no anonymous mass communication, but personal, structured exchange with users – directly via WhatsApp.

This brings enormous advantages, especially for service or support centers:

• Possibility to reduce calls & emails
• Central control in the Enterprise Support Center
• Seamless transition from automated to manual dialogs
• Integration of AI to relieve recurring questions

This creates new service experiences – efficient for you, convenient for your target groups.

Comviira uses WhatsApp as a familiar user interface, but the technical management is handled entirely via a separate infrastructure: with server locations in Germany, defined roles and approval processes, and mechanisms for verification and documentation. The implementation takes into account the requirements of the General Data Protection Regulation (GDPR).

Comviira is a platform for structured, data protection-compliant communication via WhatsApp – developed specifically for companies subject to regulatory requirements. Users communicate as usual via chat, while Comviira manages processes in the background, checks content, verifies access, and optionally integrates AI.

With Comviira you work with a verified WhatsApp Business profile, not with a channel.

• A channel is a push-only offer (no interaction possible)
• A Profile with Comviira allowed 1:1 communication, personalized content, verification and control – compliant with data protection and industry regulations.

Comviira enables, among other things:

• Interactive 1:1 communication
• Broadcast messages to defined groups
• Content delivery depending on authorization
• Access via code, PZN, link or API
• Integration of optional, validatable AI via ClinAIra®

Yes – Broadcast Messages are possible, but cannot be compared to traditional email newsletters. Users must actively consent (opt-in) and can subscribe to specific content. Communication is traceable, manageable, and compliant with GDPR and the German Health and Consumer Protection Act (HWG).

Yes. Comviira supports PDFs, images, videos and linksthat can be targeted to authorized user groups – automated, personalized or in dialogue.

Comviira is ideal for Congress communicationParticipants can log in before the event using a QR code and then receive the following information via WhatsApp:

• Reminder & information on site
• Daily information on lectures
• Content for follow-up actions (e.g. in case of non-participation)
  Support can be automated or manual – including for medical professionals with verification.

Optionally, our own, validatable AI component ClinAIra® It is based on LLM technology, but is configured to ensure that responses remain traceable, controlled, and, if desired, approvable – adjustable in compliance or coordination mode.

Cross4Channel GmbH has several years of experience with WhatsApp projects – including pharmacovigilance, conference communication, HCP dialogue, and patient programs. Comviira is already used by several leading companies. Cross4Channel has been working for the pharmaceutical industry for 10 years.

Since Comviira is individually tailored to your requirements – technical, organizational, and content-related – we'll discuss this in a personal meeting. This way, you'll receive a fair, tailored offer based on your specific use case.

Comviira is a modular platform for WhatsApp communication in the enterprise sector. Its features include:

• Scheduleable broadcast messages
• Interactive 1:1 communication
• Authentication via codes, PZN or DocCheck
• A rule-based expert system
• AI-based support, including:
• in compliance mode (controllable, traceable)
• in coordination mode (e.g. for email handovers)

All modules can be flexibly combined and adapted to internal processes.

Comviira isn't an app, but a standalone platform that uses WhatsApp only as an interface. Unlike simple business accounts, Comviira offers:

• Hosting in Germany
• Rights & role management
• Verifiable access controls
• Data control without automatic WhatsApp synchronization
• Full control over content, user guidance and approval routes

Comviira supports HWG-compliant deployment through verified access, role-based delivery, and documented opt-ins. However, actual compliance depends on the specific content and use case.
With a connection to evalii®, PV-relevant reports can be automatically flagged and forwarded – to support internal vigilance processes.

Basically you only need:

• A business phone number
• Ideally a Meta Business Manager access (we are happy to help with the setup)
• A contact person for configuration and content

Yes – Comviira can be used as "Pilot" can be tested for 6 months. After an introductory meeting, you will receive access to our dummy profiles and can try out the system live. Our Cross4Channel profile, including AI, is also available at any time for initial insights.

You need:

• A registered telephone number (mobile or landline)
• Ideally a Meta Business Account
  We will be happy to assist you with setup and verification.

Costs depend on scope, number of users, features, and integrations. We offer flexible packages – from pilot projects to scalable enterprise plans. We're happy to discuss pricing with you personally.

The ongoing costs depend on the package – they are generally significantly lower than traditional service channels and can be clearly calculated. You will receive a detailed estimate during a personal consultation.

Comviira is operated in ISO-certified data centers in Germany.

Only authorized individuals within your organization (or agency) are granted access – thanks to the role-based permissions concept. Comviira does not store private WhatsApp content.

Yes. Our AI component, ClinAIra®, operates only within the framework of the content and processes you define. It is designed to take regulatory requirements into account and generate transparent responses.

The precise functionality of our AI (ClinAIra®) is part of our know-how. Importantly, it works not autonomous, but based on approved content and logic – validatable and controllable.

Not mandatory. The support module is optional and can be booked as needed. Comviira can also be operated entirely automated or with agency support.

Many WhatsApp solutions are designed for retail or simple use cases. Comviira is specifically aimed at companies with complex requirements – for example, in regulated industries, in corporate environments, or with high service volumes.
We do not see ourselves as competitors to simple tools, but as partners for enterprise solutions.