Competitions in the food industry

How brands use WhatsApp for more interaction, reach and customer data

Contests are a popular marketing tool in the food industry. They generate awareness, build consumer loyalty to brands, and provide valuable insights. However, traditional participation methods—postcards, web forms, or social media comments—quickly reach their limits: Participation is cumbersome, engagement is low, and evaluation is time-consuming.

WhatsApp is the ideal competition channel and with Comviira® a simple solution for companies: direct, interactive and with an opt-in that can also be used for further brand communication.

Why WhatsApp is ideal for competitions in the food industry

1. Low participation barrier: Everyone knows WhatsApp and no additional app installation is necessary.
2. Fast interaction: Participation takes seconds via photo, QR code or simple message.
3. Multimedia submissions: Participants can upload product photos, receipts or codes directly.
4. Direct feedback: Confirmation of participation in real time, e.g., with a thank you message or instant win notification.
5. Opt-in for follow-up communication: Participants may, with their consent, be contacted for future product information or promotions.

How a competition with Comviira® works via WhatsApp

1. Product purchase & participation notice

• The competition will be advertised on the product packaging, in stores, or in advertising – with a QR code or WhatsApp number.

2. Participation via WhatsApp

• Users scan the QR code or save the WhatsApp number.
• For example, you send the printed promotional code, for example via a QR code.

3. Automated response & opt-in

• Comviira® checks the input (e.g. code list) automatically.
• Users receive immediate confirmation of participation.
• In the same step, the opt-in for competition information and, if applicable, other promotions is obtained.

4. Additional interaction

• Bonus questions or mini quizzes can increase the length of stay.
• Exclusive content such as recipe ideas, product videos or brand stories can be accessed in the chat.

5. Evaluation & Winner Determination

• All submissions are documented by Comviira®
• Data export is possible

Compliance & Data Protection

Trust is especially important in the food industry. With Comviira, we have extensive experience and ensure that Competitions GDPR compliant expire:

• Documented consent of participants
• Secure storage of data on German servers
• Clear deletion deadlines after the end of the campaign
• Transparent terms and conditions of participation available in the channel

Conclusion:
With Comviira® you can organize competitions in the food industry low-threshold, interactive and brand-binding WhatsApp offers quick participation, immediate feedback and a perfect bridge for future brand communication

Image source: © Adobe Stock #166207776