In modern pharmaceutical communication, many things happen simultaneously: different indications, multiple target groups, and different information needs. But how do you keep track of everything?
Comviira® offers the solution: a central tool for structured, secure and scalable WhatsApp communication.
Whether patient service, conference support or HCP communication: With Comviira®, different communication strands can be mapped – clearly separated, but centrally controlled.
- Operate multiple profiles and dialogue routes simultaneously
- Define individual content, approvals and target groups for each project
- Every communication remains traceable, documented and compliant
The focus of Comviira® is not the individual chat, but rather project-based management. Each communication project, be it professional information for HCPs, a patient service, or a conference, can be represented as a separate profile with a unique structure.
This allows even highly regulated communication units to be managed clearly, without information mixing or loss of control.
Comviira® incorporates the principle of editorial planning. The broadcast function allows content to be delivered within an editorial plan: target group-specific, legally reviewed, and at the exact time desired.
This makes WhatsApp a manageable, controlled part of your communications landscape.
All broadcasts require a documented opt-in – with full consent collection in accordance with GDPR and HWG.
A real highlight of Comviira®: the Broadcast functionThis allows you to send content to your target groups in a targeted and regular manner – comparable to an Instagram post that reaches the right audience at the right time.
Examples of broadcasts:
- Therapy-accompanying information and tips
- Study links, videos or materials for HCPs
- Memories of events, congresses
Start quickly, scale safely
With Comviira®, starting a project is easy – and scaling is just as easy:
- Start with a pilot profile for an indication or target group
- Test content, processes and user reactions
- Expand as needed – e.g., to include additional indications or services
And best of all: Every project can be managed with clear roles, responsibilities, and approval rules – without additional tools or complicated processes.
Comviira® brings structure and enables spontaneous questions and spontaneous answers, as well as the structured provision of information. The result is a system that:
- Teams relieved,
- Communication plans
- Projects separates
- Secures content
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