In an increasingly digital world, companies face a challenge that, at first glance, seems paradoxical: On the one hand, users—whether patients, healthcare professionals, or customers—expect fast, direct, and dialog-oriented communication. On the other hand, especially in regulated industries, legal requirements must be strictly adhered to. Data protection, advertising law, documentation requirements, and internal compliance guidelines set strict guidelines.
So the question is: Can communication be both dynamic and compliant? The answer is yes—with the right system.
Messenger services like WhatsApp have become firmly established in everyday life. They are low-threshold, familiar, and efficient, offering ideal conditions for service, advice, or specialist information. However, this speed and proximity raise regulatory questions:
- How can the flow of information be documented?
- Which content may be played automatically – and under what conditions?
- What approval processes apply to medical or advertising content?
Many companies shy away from these questions for fear of taking regulatory risks. The problem is not the channel itself, but the way it is used.
Solutions like Comviira® can address these challenges systematically. The system was specifically developed for the requirements of regulated industries, with a particular focus on compliance, traceability, and legal manageability.
Content approval processes
All automated content undergoes predefined approval steps according to internal company SOPs. This allows medical and legal teams to categorize, approve, and document content in an audit-compliant manner.
HWG sensitivity
The system recognizes the regulatory limits of medicinal product advertising statements and enables differentiated display, for example only after DocCheck login or individual authentication.
Understandable communication
All interactions can be documented by the system, and work is generally role-based.
Dynamic communication doesn't mean "arbitrary," but rather targeted, responsive, and intelligently controllable. Comviira® combines rule-based logic with optional AI components in what's known as "Compliance Mode." Fear of regulatory violations must not lead to the blocking of future-proof communication channels. What matters is how these systems are designed and implemented.
With Comviira® it is possible to design dialogue-oriented communication on platforms such as WhatsApp in such a way that it is not only effective but also legally compliant.
For companies, this means that legal risks can not only be managed, they can even be turned into a competitive advantage. Those who communicate in a structured and compliant manner today build trust. And trust is the most powerful currency in digital communication.
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