The platform behind Comviira –Enterprise messaging with structure
Comviira is much more than just a communication channel for WhatsApp users. The platform was specifically developed for companies that have high standards for Efficiency, Traceability and Data protection in their communication – and at the same time want to meet modern user expectations.
Regardless of whether 1:1 communication, intelligent response systems, broadcast functionality, or API connectivity: Comviira combines scalable technology with clear governance structures. The platform has a modular design, can be configured for specific industries, and offers comprehensive control options – from authentication and content to integration with CRM or monitoring systems.
Through features such as verifiable dialogue guidance, AI-supported answers in compliance mode, audits, statistics modules and automated approval processes, Comviira can be precisely tailored to individual requirements – with a focus on regulatory requirements, efficient and future-oriented.
The platform in practice – three features that make the difference
From medical field service to consumer marketing: Comviira supports the use of WhatsApp as a versatile channel for regulated, targeted, and effective communication.
Enterprise Support Center
With the Comviira Enterprise Support Center, you maintain an overview of your entire communications – centrally, intuitively, and scalably. Whether broadcast planning, 1:1 dialogues, or multilingual campaigns: The Support Center makes complex messaging processes easy to manage.
Statistics & Evaluations
What works becomes visible: Comviira provides you with all relevant metrics in a clear analysis area. From usage behavior to open rate – in real time, filterable, and exportable to external tools upon request. This way, you can make decisions based on informed interactions, not gut feeling.
AI – intelligently integrated, clearly controllable
The AI integrated into Comviira provides support where it's most useful—when answering recurring inquiries, distributing information in a targeted manner, or forwarding information to the right contact person in a structured manner. It operates within a clearly defined framework, aligned with your compliance requirements—not an autonomous bot, but a reliable assistant function that relieves workload without relinquishing control.
ClinAIra® – Validatable AI for regulated communication
ClinAIra® is Comviira's AI component, developed for regulated use cases where standard chatbots reach their limits. It supports answering typical queries, structured information distribution, and intelligent handover to real-life contacts.
It is deployed in compliance or coordination mode – controlled, transparent, and aligned with your approval processes. Not a black box, but a scalable assistance solution for modern, sophisticated communication.
Use cases – this is how Comviira is used
Comviira brings structure to communication – precisely where it was previously complex, confusing, or unmanageable. Whether in marketing, service programs, conferences, the lab, or other regulated business areas: Comviira creates clear processes, saves time, and reduces manual effort – using WhatsApp.
Thanks to integrated AI functions, manageable content, and reliable access controls, Comviira is now used in a wide variety of industries – from pharmaceuticals and diagnostics to food production, insurance, and the technical industry.
Our use cases demonstrate how versatile and effective Comviira can be.
Use Case: Consumer Marketing with WhatsApp
Whether it's a QR code on a candy package or a competition in a shipping box, Comviira enables conversational marketing in the target audience's familiar channel. Users scan a code, enter a batch number, or initiate interaction with a keyword.
The result: personalized content, automated responses, and protected participation processes – manageable, documented, and aligned with GDPR requirements. Ideal for promotions, market research, or customer loyalty – all without the need for a dedicated app.
Use Case: HCP communication at medical conferences
With Comviira, WhatsApp can be used as a direct link between field staff, medical teams, and specialist audiences – without an app, but with clear access control. HCPs gain access to personalized content via QR scan, can contact patients directly, or request documents – from studies to appointments.
Verification is carried out, for example, via DocCheck or conference codes – compliance-oriented, traceable, and seamless. The dialogue remains active even after the event, thus supporting a lasting connection between the brand and the professional community.
Use case: Patient service programs via WhatsApp
Comviira makes service offerings accessible to patients via WhatsApp chat – low-threshold, personalized, and manageable. Whether it's information about medication intake, product information, ordering supplies, or personal inquiries: communication is structured, transparent, and seamless.
Access is via QR code, PZN, batch number, or individual action code – depending on the needs and program. Content can be targeted, managed in a dialog-based manner, and transferred to qualified contacts as needed. This creates patient care that not only resonates but also works.
Use Case: Test results & queries in the laboratory environment
Comviira offers laboratories and diagnostic service providers a secure channel for automated and personal communication regarding test results – using WhatsApp. Specific queries can be asked via QR code or a personalized access code, for example, regarding the status of the test results, their interpretation, or the delivery of results.
Our AI supports the processing of even more complex inquiries, significantly reducing the workload for the service team. Standard processes are answered automatically, and individual cases are forwarded directly to the responsible department if necessary – efficiently, transparently, and without waiting times.
Connection to your environment
Simple Connection to complex systems
Comviira is not only powerful but also technically compatible. The platform was designed to integrate seamlessly into existing corporate environments – whether CRM systems, monitoring tools, medical/legal processes, or in-house support structures.
The connection is established via standardized APIs, is scalable, and can be flexibly adapted to your IT landscape – from pilot projects to company-wide rollouts.
Data processing is carried out according to GDPR standards on servers in Germany. Content, access controls, and protocols can be configured on a role-based basis – tailored to your internal specifications and policies.
Whether it's a data interface, user management, or export function, Comviira integrates seamlessly – without an additional app or new communication platform.
Security & approval processes
Protection, Auditability and industry-specific applications
Comviira was developed for sensitive applications – with a focus on high protection, comprehensible control and clear approval processes.
User access can be controlled flexibly – for example, by DocCheck, PZN, Batch codes or individual promotional codes. This ensures access to HWG-relevant content specifically limited – documented and controllable.
Data processing takes place according to GDPR standards in certified data centers in Germany after ISO 27001. Cross4Channel GmbH as operator of the platform is also ISO 9001 certified – thus offering reliable quality assurance for regulated markets.
Also pharmacovigilance-relevant content can be recognized: Through the direct connection to evalii® PV-relevant inputs can be screened automatically – completely traceable.
Multilingual & internationally ready
Comviira speaks every language – and understands your markets
Whether you're a global company or a multilingual target group, Comviira is internationally deployable and can be configured across countries and languages. Content can be centrally managed, regionally adapted, and automatically delivered in the desired language – structured, consistent, and controllable.
From multilingual customer service to HCP communication across multiple markets, Comviira helps ensure messages are received correctly.
Multilingual content:
Maintain your content in multiple languages – our AI can help with structure, consistency, and delivery.
Regional target group approach
Communicate specifically by country, language or market – from global rollout to localized promotion.
Available in multiple languages
The Enterprise Support Center is available in German and English by default – additional languages can be integrated if required.
Scalable for international rollouts
Whether it's a pilot project or a global deployment, Comviira can be flexibly adapted to markets, languages, and regional requirements.
Modules – can be activated individually
Comviira adapts to your processes – not the other way around.
The Comviira platform has a modular structure. Depending on the application, individual functions can be specifically activated and combined for maximum control and efficiency. All modules can be managed role-based and integrated into existing processes.
Expert system
Structured response logic for recurring requests – rule-based, traceable, and efficient.
Support module
1:1 communication with handover to specialist departments – directly in the WhatsApp interface, without media disruption.
AI module
For dialogue-based initial response – reduces the burden on service and can ensure faster response times.
AI + Compliance Mode
AI use under regulatory requirements – with defined response range, documented & controlled.
AI + Coordination Mode
The AI structures requests and forwards them specifically – ideal for complex cases and first-line triage.
evalii® connection
Automatic screening for PV-relevant content – seamless, aligned with GDPR requirements, and connectable.
How Comviira works
Process: From request to response – with full control
Whether via QR code, link, PZN, batch number or action code: Entry into the dialogue can be controlled in a targeted manner – individually, role-based and traceably.
The content is delivered via the Comviira platform – automated, semi-automated, or personally, depending on the use case. Verification mechanisms, response logic, voice control, and handover to real contacts can be flexibly combined.
Optionally, existing systems such as CRM, reporting tools or vigilance solutions can be seamlessly integrated.
What appears to the user as a simple WhatsApp message is, in the background, a scalable communication system – with clear rules, protective measures, and full control over the entire process.
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