In many companies, communication is still conceived as a one-way street: newsletters, broadcasts, email campaigns, or social media posts send content without any real opportunity for feedback. But in a time when users expect direct access to information and dialogue, this approach is becoming increasingly problematic.
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Using established communication channels in patient communication is often more worthwhile than developing new apps. In many digital projects in healthcare, the fundamental question arises: Do we need a dedicated app for our patient services, or is a smart use of existing channels sufficient?
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In the digitized world of healthcare, compliance, precision, and efficiency are indispensable. Companies in the pharmaceutical, medical, and life sciences industries face the challenge of meeting regulatory requirements while simultaneously designing secure and flexible digital processes. This is precisely where Comviira®, the […]
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Many communication strategies are still based on a classic paradigm: sending instead of listening. The focus is on reach, visibility, and the scheduled delivery of content, often in the form of newsletters, campaigns, or social media posts. Messaging services like WhatsApp require this […]
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Automated or customized? Fast or personalized? Standardized or targeted? Anyone who wants to reach customers, users, or patients today often faces precisely these questions. The good news: It doesn't have to be an either/or situation. Modern communication solutions like Comviira® show how […]
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In modern pharmaceutical communication, many things happen simultaneously: different indications, multiple target groups, and different information needs. But how do you keep track of everything? Comviira® offers the solution: a central tool for structured, secure, and scalable WhatsApp communication. Whether it's patient service, conference support, or HCP communication: [...]
You're standing in the supermarket, scanning a QR code on the packaging, and you're immediately in the middle of it: With WhatsApp contests, you can achieve high levels of interaction, brand loyalty, and relevant leads in just a few seconds. These formats offer a particularly […]
A glance at the shelf or the secondary display. A question about the product. A quick scan – and the brand is right there in Messenger. Communication can be that simple today. With WhatsApp as the channel and Comviira® as the platform […]
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WhatsApp has long been a part of everyday life. Over two billion people worldwide use the messaging app – privately, professionally, and informally. What many don't realize, however, is that WhatsApp has long been more than just a channel for businesses, especially corporations. With WhatsApp Business […]
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WhatsApp is installed on almost every smartphone today and is actively opened several times a day by users of all ages. This makes the messenger one of the most effective communication channels: low-threshold, personal, and fast. Broadcast messages (BMs) allow […]
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