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Many communication strategies are still based on a classic paradigm: sending instead of listening. The focus is on reach, visibility, and the scheduled delivery of content, often in the form of newsletters, campaigns, or social media posts. Messaging services like WhatsApp require this […]
In an increasingly digital world, companies face a challenge that, at first glance, seems paradoxical: On the one hand, users—whether patients, healthcare professionals, or customers—expect fast, direct, and dialogue-oriented communication. On the other hand, especially in regulated industries, legal requirements […]
You're standing in the supermarket, scanning a QR code on the packaging, and you're immediately in the middle of it: With WhatsApp contests, you can achieve high levels of interaction, brand loyalty, and relevant leads in just a few seconds. These formats offer a particularly […]
A glance at the shelf or the secondary display. A question about the product. A quick scan – and the brand is right there in Messenger. Communication can be that simple today. With WhatsApp as the channel and Comviira® as the platform […]
The market for dietary supplements is growing rapidly. Health, prevention, and performance are lifestyle topics that have reached almost all age groups. But with increased awareness, so too are communication demands: Customers are well-informed, compare products, ask questions, and expect quick, […]
How brands use WhatsApp to increase interaction, reach, and customer data. Contests are a popular marketing tool in the food industry. They generate awareness, bind consumers to brands, and provide valuable insights. But traditional participation methods—postcards, web forms, or social media comments—are […]
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