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WhatsApp has long been a part of everyday life. Over two billion people worldwide use the messaging app – privately, professionally, and informally. What many don't realize, however, is that WhatsApp has long been more than just a channel for businesses, especially corporations. With WhatsApp Business […]
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WhatsApp is installed on almost every smartphone today and is actively opened several times a day by users of all ages. This makes the messenger one of the most effective communication channels: low-threshold, personal, and fast. Broadcast messages (BMs) allow […]
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