The market for nutritional supplements is growing rapidly. Health, prevention, and performance are lifestyle topics that have reached almost all age groups. But with increasing awareness, so too are the communication requirements:
Customers are well-informed, compare, ask questions, and expect quick, credible answers. At the same time, legal regulations and data protection requirements must be observed.
What is needed is a direct, trustworthy communication channel without media disruption that takes regulatory and customer-specific requirements into account.
WhatsApp has long been more than just a messenger. With over 65 million active users in Germany alone, the app is established across all channels – from the young target group to the health-conscious 50+ generation.
Particularly attractive for brand communication:
- Extremely high opening and response rates
- Direct access – without platform algorithms
- Familiar use – no new app needed
- Real-time interaction possible
But many companies still use WhatsApp like a rigid newsletter: unidirectional, anonymous, with no feedback channel.
This wastes enormous potential.
Especially in the area of dietary supplements, the expectations are clear: Anyone who buys a product to support health, well-being or performance wants to be guided – not lectured.
Successful brands rely on:
- Informative and regular broadcasts (newsletters)
e.g. seasonal tips or thematic information series - Personalized content on demand
through keywords such as “magnesium”, “immune system” or “energy” - Context-related advice
e.g. in case of intolerances, combination with other preparations - 1:1 dialogue on request
for questions, recommendations or feedback - Product verification & targeted control
for example by batch number, PZN or QR code
This creates a service experience that goes far beyond mere product information – and creates real customer proximity.
To ensure that WhatsApp is not only used but also used effectively, a well-thought-out system is needed in the background:
A system that controls content, structures user interactions, takes legal requirements into account – and remains easy to use.
This is exactly where Comviira® comes in.
Comviira® is a modular platform for structured WhatsApp communication – developed for companies in regulated areas.
With Comviira® you can:
- Plan and play broadcasts
- Define individual user routes
- Securely verify and share content
- Conduct 1:1 dialogues with compliance functionality
And all this in compliance with the GDPR, HWG-sensitive, and without an additional app.
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