In an increasingly digital world, companies face a challenge that, at first glance, seems paradoxical: On the one hand, users—whether patients, healthcare professionals, or customers—expect fast, direct, and dialogue-oriented communication. On the other hand, especially in regulated industries, legal requirements […]
WhatsApp has long been a part of everyday life – both privately and professionally. However, in the pharmaceutical and healthcare sectors, the messaging app long remained a shadowy presence. The hurdles surrounding data protection, the German Medicines Advertising Act (HWG), and internal approval processes seemed too great. But WhatsApp can now […]
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