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Many communication strategies are still based on a classic paradigm: sending instead of listening. The focus is on reach, visibility, and the scheduled delivery of content, often in the form of newsletters, campaigns, or social media posts. Messaging services like WhatsApp require this […]
In an increasingly digital world, companies face a challenge that, at first glance, seems paradoxical: On the one hand, users—whether patients, healthcare professionals, or customers—expect fast, direct, and dialogue-oriented communication. On the other hand, especially in regulated industries, legal requirements […]
How beauty brands use messaging to increase proximity, trust, and sales. The cosmetics industry thrives on emotions, trends, and personalized advice. Consumers expect not only high-quality products, but also personalized recommendations and fast service. WhatsApp can become an interactive beauty assistant, […]
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